Course Details

Rural management programme is contained with  Rural Marketing and Phased Evolution of Rural Marketing,         Rural Marketing vs. Urban Marketing,  Nature and Characteristics of the  Rural Market,  Rural Market Segmentation Tools and Target Marketing, Marketing Research Process and Rural Market Research,          Data Collection Tools and Research Tools for Rural Market, Fundamentals of Consumer Behaviour and Consumer Behaviour Roles, Needs, Wants and Lifestyle of Rural Consumer     Marketing Mix and 4Ps Of Marketing, Rural Marketing Mix and Additional Ps of Rural Marketing, Reasons for Need of Innovation for Rural Market, Principles of Innovations for Rural Market  etc.