Course Details

Media Management programme is contained with the below mentioned areas: 

Media: A Message Delivery System

·         Media Planning and Classes of Media

·         The Changing Face and Role of Media Planning

·         Problems in Media Planning Media: A Message Delivery System

·         Media Planning and Classes of Media

·         The Changing Face and Role of Media Planning

·         Problems in Media Planning  How Media Vehicles Are Measured

·         Nielsen Television and Arbitron Radio Ratings

·         Magazines and Newspaper

·         GPRs and Gross Impressions

·         Reach and Frequency