Course Details

 Pharmaceuticals Management Programme has the below mentioned syllabous:

 Origin Of The Indian Pharmaceutical Industry

·         Price Control and Protection Of International Patents and IPR

·         Understanding The Marketing Environment

·         Pharmaceutical Market Segmentation and The Served Market Concept

·         Market Opportunity Analysis and Strategic Options        

   The Product Concept and Product Augmentation In The Indian Pharmaceutical Industry

·         Product Life-Cycle and Market Life-Cycle

·         New Product Adoption Process and Product Portfolio Analysis

·         History Of Price Control and Bases For Pricing  

·         Pricing Strategies and Management

·         Combination Strategy and Inventory Control  

·         Gateways To Communication and Sales Promotion

·         Push and Pull Strategies and Prescription Drugs

·         Principles Of Medical Advertising

  Super Sales –Person and Medical  Representative’s Role

·         Studying Prescribing  Behaviour

·         Communication Hierarchy and Prescription Research

“POLICY” In Japanese Management  and Policy Implications For The Marketer

·         Policy Implications For Marketers

·         A Necessity For The Pharmacy Industry and Publicity

·         Information .Opinion and Attitudes