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Answer
A customer should be aware of his rights such as Right to information ,right to choose and so on.He needs to take an informed decision while buying goods.He should have a look at the price of goods,Quality,quantity and such other aspects.
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Caveat emptor ie; consumers beware. A customer needs to take qualitative and quantitative decisions while buying a product. Quantitative precautions include decision regarding price ie; checking MRP which should be equal to or more than what u have paid,taking a check on quantity mentioned on the packing while qualitative measures relate to ascertaining whether the goods match the prescribed standard norms;checking manufacturing and expiry date taking a bill of purchase is also mandatory .Still if a consumer feels deprived of any of his consumer rights he can approach a consumer redressal forum.
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Consumer should be always take some caution at the time of goods purchase to check mrp, quantity level, manufacture date and expiry date, authentication body, and most of important thing to take original bill.

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They should see mrp of the product.they should the mark or symbol of product which issued by government like agmark, isi mark that show the quality of purity . in case of medicine they should see magnify and expiry date
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Following things should be kept in mind before buying a product: 1. Value and money, whether the product is worth spending the said amount of money 2. quality standards 3. Utility 4. Reputation in market
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He should check the standard identification marks like the ISI , Hallmark etc.

He should check the MRP of the product.

He should be able to make the seller clear about his expectations and need from a particular product.

He should always obtain a bill so that in case of any damages he can sue the seller for the same.

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a coustomer need to check is the product is according to its usage or not 

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Be safe from fake promises and always take a bill 

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Take Precautions While Buying a New Product

Today is the world of consumer. Consumer is supreme, when there are lots of buy options availability in the market. Manufacturing and marketing companies knows the facts well and due to which, well reputed companies offer the best quality products and services to their clients to maintain a good relationship with them. But some of the small companies can make quality compromise to sustain in the cut throat competition to get the prompt market share in compare of the brands. They can hide the few important parameters from the client point of view to make the product cheap. But ultimately it comes with client to suffer. Thus before purchasing any new un-brand products or services, client must go through the details of the products along with comparing the ingredient parameters with the branded one and if everything in un-branded product is as similar or even better than branded one, client should make it confirm with the vendor and/or manufacturer to get satisfied about the quality of the products. This entire process takes time, but gives you long term relief of purchasing the quality product at cheaper rate. Branded goods/products are good at quality, but charging high with accumulation of brand cost. This is the reason when same type of product with different unknown brand is available in the market at cheaper rate, consumers would definitely love to test the quality, as many times client can get the benefit of new product launching at cheaper rate with better quality. Brand Company always gives the best quality products as it consumes more market value for quality checks and marketing cost. Unbranded new products can be a low cost due to readily available process of manufacturing or less marketing penetration efforts. Thus consumer should check the new products and quality to get benefit of low cost. Before buying product, interaction with seller must be appreciable for a good consumer to keep himself safe side. Company conversation can give him enough satisfaction that the product, he is going to purchase is of good quality. Our country has reliable and strong consumer forum, in case of felling cheated by any company. One can log the complain with consumer court and can get the support as per the consumer protection act to fight against the company, which has money and muscle power both.

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