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Quality Function Deployment

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Published in: Management Subjects
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The ppt is related to the value analysis and value engineering and quality function deployment which is their in final year B.E mumbai university

Arshad / Navi Mumbai

5 years of teaching experience

Qualification: Masters in Engineering

Teaches: Mathematics, Physics, Drawing, Mechanical, Production, Robotics

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  1. OUALITY FUNCTION DEPLOYMENT ( OED) BY ARSHAD QURESHI GUIDED BY TELI SIR
  2. CONTENTS Introduction Literature Survey Methodology Used Case Study Conclusion References
  3. Introduction The main objective of every organization is to satisfy the stated and implied needs of the customer. It has been observed and demonstrated that fast growing companies are those which , which take care of their customers satisfaction. The method of structuring customer requirements and translating into technical Specifications as a basis for new product development is called "QUALITY FUNCTION DEPLOYMENT".
  4. LITERATURE SURVEY The concept of utilizing the voice of the customer for designing the products was first introduced at Mitsubishi's Kobe shipyard in 1972. This method of structuring customer requirements and translating into technical specifications as a basis for new product development is called "HIN SHITU Kl NOTEN KAI" which has been translated into English as "QUALITY FUNCTION DEPLOYMENT' Linking Employers' Expectations with Teaching Methods: QualityFunction Deployment Approach . Quality Function Deployment (QFD) is a methodology to translate customer requirements into the final product or service characteristics. The purpose of the study is to evaluate different teaching methods in perspective of employers' expectations using the QFD approach. The study takes a sample Industrial Engineering course as an example and uses QFD methodology in assessing the effectiveness of teaching methods in the perspective of employers' expectations. The findings will help the instructors to improve their courses to meet the employers' expectations.
  5. METHODOLOGY: QFD CONCEPT: QFD is a planning process. Inputs - customers wants and needs. Matrix format is used for recording vital in formation. It permits analysis and determination of priority issues. Output - key action issues for improved customer satisfaction based on customer inputs .
  6. FEATURES OF OFD Some of the features of QFD methodology are as follows: It is a planning process as opposed to a tool for problem solving. It uses matrix to display the information. The customers desires and needs are the inputs The collection of information in the matrix format facilitates analysis ,examination and cross checking.
  7. STEPS IN OED PROCESS Determine the voice of the customer. Survey the customers for importance rating and competitive evaluation. Develop customer portion of the matrix. Develop technical portion of the matrix. Analyze the matrix, choose priority items. Compare the proposed design concept. Develop a part characteristic matrix for priority design requirement. Develop a process planning matrix for priority process requirement Develop a manufacturing —planning chart.
  8. OUALITY FUNCTION DEPLOYMENT -MATRICES QFD matrix is the main tool to bridge the customer requirement and process evaluation . This matrix helps in understanding customer voice and response and transformation of this voice \in to technical specification. The cascading of the information is achieved by a series of matrices (called houses) in which the target values or prioritized values developed at each previous house is utilized as inputs for succeeding house . QFD is known by the first house -HOUSE OF QUALITY is shown in figure . It is called house of quality because of its triangular roof structure QFD matrix consists of two portions —a) customer matrix b) technical matrix
  9. Customer Re Interrelationship Matrix House of quality echnical Correlaüon TechnicaLDesign Re qui-reme Plan-ning MaWix/Customer Percep tions Prioritized Requirements Compeüüve Benchmarks Technical Targets
  10. OFD APPROACH The product planning matrix of house of quality contains the most critical information that one needs regarding relationship to customer. Needs Engineering Manufacturing requirement
  11. Case study: IMPROVING QUALITY PRODUCT OF A MOTORCYCLE SUSPENSION AT AN AUTOMOTIVE COMPANY USING QUALITY FUNCTION DEPLOYMENT VALUE ANALYSIS (QFDVA) In order to meet consumer demands and overcoming the competition, an automotive company has to be both innovative and cost effective . Most company only uses Quality Function Deployment (QFD) to produce good suspension but felt its cost-ineffectiveness due to the budget constraints. Budget constraints are made in order to keep the price to be competitive . This has made the company need to analyze whether the output of QFD is also cost- effective using value analysis
  12. Research problems: Based on the above background, there are several research problems described as follows: 1) What function of suspension demanded by customers in priority order? 2). How to allocate the limited budget to design all related components in manufacturing suspension to maintain cost effectiveness? Objectives: These research problems have led the company to set its objective of the improvement initiative as follows: 1)To identify the function of suspension demanded by customers in priority order. 2. To allocate the limited budget in order to design all related components in forming suspension so that the company could maintain its cost effectiveness.
  13. Problem Identification: The suspension is a motorcycle spare part which main function is isolating road noise, bumps and vibrations. This part is formed from many components and the company needs to see whether these components have been effectively matched with consumer needs. The part needs to be cost effective as well. Therefore, the company has 2 problem set here such as the priority order of the functions andwhether the components are cost effective or not. Setting Objectives: After having the problem identified, the company has set its objectives based on using the QFDVA method. The objectives are about determining the priority order of function based on customer needs and the effective cost allocation for each component in forming the suspension.
  14. Integrating OFD with value analysis FAS' MC Diagram Matrix or Resource Consur»ption 1 1 I QFDVA Objectives Explicit and Of the Customers WII ATI' Importance Of the functions Importance or costs Engineering Requirernents Sale Point Relationship Matrix Custorner Needs x Engineering Requirements 1 1 1 1 1 1 1 QFD O bjcc es Custorner- Needs Scale s Rank Engineering Requirernents Sale Point Relationship atrix Custorner Needs Engineering Requirements Optimal Costs or the Engineering Requirernents Relative Costs or the Custorner- Needs
  15. FAST DIAGRAM(FUNCTION ANALYSIS SYSTEM TECHNIOUE): Primary Function To stabilize motorcycle during ride Secondary Function as shock breaker to maintain direction of the unit to make the unit look good Meeting regulation & product safety to isolate unit from high vibrations c to be equipped by dust seal to isolate the unit from noise to give a sporty impression to give an elegant impression
  16. Consumer Needs Ranking 2% To isolate unit from noise As shock breaker To isolate unit from high vibrations To be To make unit equipped by looks good seal dust
  17. 30,00/0 g 25,00/0 20,00/0 15,00/0 10,00/0 5,00/0 Value Analysis: Relative Function vs Relative Cost 6% Function —O—Relative Cost c 00/0 E
  18. Conclusion: 1) The priority order of each function of suspension are as follows: (D) To isolate the unit from noise (43.8%),As shock breaker (32.2%), (B) To isolate unit from high vibrations (20.3%), (C) To be quipped by dust seal (2.9%), and (E) To make unit looks good (0.7%). 2) The effective cost allocation is as shown in table which has enable the to focus more on the component that required by customer. From that table we can conclude in order to focus on function of D (to isolate unit from noise) we need to proper budget and increase the cost by 12%.
  19. References [1] Detik.com (2012). Penjualan Motor Meningkat di Awal 2012. Published 7 Feb 2012. [2] Besterfield, Dale. (2006). Total Quality Management. USA : Prentice Hall. [3] Gerhardt, Don J. (2006). Managing Value Engineering in New Product Development : Ingersoll Rand. [4] Ramos, F. L., Cavalca, K. L., & Dedini, F. G. (2004). Combined Application of QFD and VA Tools in The Product Design Process. The International Journal of Quality & Reliability Management , p.231-252. [5] Mendoza, N. , Ahuett, H. , & Molina, A. (2003). Case Studies in the Integration of QFD, VE and DFMA during the Product Design Stage. The Proceedings of the 9th International Conference of Concurrent Enterprising, Espoo, Finland, 16-18 June 2003. [6] Cariaga, 1.; El-Diraby, T.; and Osman, H. (2007). Integrating Value Analysis and Quality Function Deployment for Evaluating Design Alternatives. Journal of Construction Engineering and Management, p. 761-770 7)Industrial engineeringand production management by martand telsang