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Business Research Method Presentation

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Published in: Management Subjects
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Market research of Pepsico Industries.

Rashmi J / Noida

7 years of teaching experience

Qualification: pgdm

Teaches: English, Mathematics, Science, Biology, Physics, Management Subjects

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  1. BUSINESS RESEARCH METHODS MARKETING PROJECT GROUP 8 ABHISHEK KUMAR ANSI-IU JHA AMIT DAS RASHMI JHA RAJAN GUPTA
  2. INTRODUCTION In the modern urban culture consumption of soft drinks particularly among younger generation has become very popular. Soft drinks in various flavors and tastes are widely patronized by urban population at various occasions like dinner parties, marriages, social get together, birthday calibration etc. children of all ages and groups are especially attracted by the mere mention of the word soft drinks.
  3. PepsiCo Industries @ PepsiCo is one the largest companies in the U.S. It figures amongst the largest 15 companies worldwide according to the number of employees hired. It has a U.S. Fortune rank of 50.The company profits for 1997 were $2.14 billion on revenues of $20.92 billion and Pepsi is bottled in nearly 190 countries. PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $43 billion and over 198,000 employees. It has scores of big brands available in nearly 150 countries across the globe.
  4. PEPSICO IN INDIA @ PepsiCo gained entry to India in 1988 by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (P AIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991, when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. Others claim that firstly Pepsi was banned from import in India, in 1970, for having refused to release the list of its ingredients and in 1993, the ban was lifted, with Pepsi arriving on the market shortly afterwards.
  5. COKE MARKET SHARE IN INDIA FANTA ORANGE LIMCA 8.3 7.0 MARKET SHARE Figures for overall mar ket share and selected brands in per cent 14.8 o COCA-COLA INDIA 56.7 Source: Industry Reports 7UP MIRINDA 7.6 O PEPSICO INDIA 34.1
  6. Problem statement is defined as the reason for which the research is being made. Problem: Perception of consumers towards Pepsi as the market is declining. Objective: To analyze the reason behind the decline in sales of Pepsi Research Design: Research design involves the sequence of steps used in performing a research. Decisions regarding what, when, where, how much, by what means concerning an enquiry or a research study constitute a research design.
  7. g Sampling is a technique of choosing respondents for the market research, this size of sample represents the target population. Here we are having 36 people as our sample out of which 12 are male respondents and 24 are female respondents. We assume that these set of people are representing whole population. Type of research we will perform here is both exploratory and descriptive.
  8. research: This research is being conducted to have better understanding of a situation. Researchers hope to produce hypotheses about what is going on in a situation. Problem is not defined here and we can ask open ended questions. Descriptive research: This research is used to describe something like relationship between two variables, characteristics of users of a given product, about the target customer of a given product. Here problem is defined variables are not defined. We are using exploratory research to have deep understanding about the problem and to know views of our target customer, their feeling and ease of comfort towards our product.
  9. Methods of collecting Data Data here is collected by observation and by doing surveys. Survey method of data collection is used because in a market we can gather a wide range of valuable information on over consumer behavior for a product. Survey is done at IILM, GREATER NODA.
  10. Sources of Data collection co: Primary data is data that consists of new data collected by primary sources. E.g.: Questionnaire ondary data: Secondary data consists of data collected from secondary sources like books, internet, journals, newspaper and company's magazines. Here we have used Questionnaire as primary data and books, journals, company's magazines, research papers and internet as secondary data.
  11. Data Analysis and Interpretation 'ata Analysis: Data analysis is a method of interpreting all the collected data in response to our research survey. Here we will do some calculations based on the information collected and interpret it to make conclusion.
  12. ance of Pepsi over other brand Respondent frequency percentage Seven up 3 8.33% 19.44% 8.33% Total no of respondents= 36 Mean= 36/6; mean=6 We can conclude from the above table that people prefer Coca-cola over Pepsi as percentage of population having Pepsi as their choice is 22% while that of coke is 27%
  13. Ivze the satisfaction level of people towards Pepsi Good Bad 12 2 33.33% 13.88% 5.55% 22% of Population is highly satisfied by the performance of Pepsi.
  14. Ivze reason behind customer preference of soft- drink Taste Color Advertisement Schemes asy availability Respondent 20 4 5 4 3 55.55% preferred taste for choosing a soft-drink.
  15. vze the parameters for modification to promote sales of Pepsi Quality Other specified 8 2 33.33% of total Population thought modification in pricing should be done because price is rising day by day and quality remaining same.
  16. eck news of pesticide affected Pepsi reputation or not? Percentage 30.55% No 69.44% 69.44% people believe pesticide news has no effect on reputation of Pepsi.
  17. ????? ???

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