Course Details

Retail Management course is about all the processes which help the customers to procure the desired merchandise from the retail stores for their end use to maximize customer satisfaction. Mentioned are some of the topics of the programme: Defining Retailing and Functions of Retailing/Retailer

·         Services Rendered by Retailers

·         Role of Retailing in Marketing

·         Wholesaler Vs. Retailer

·         Store Image

·         Patronage Motives  Retailers’ Classification by Product Mix

·         Retailers’ Classification by Service  Level Offered

·         Retailers’ Classification by Operational Structure

    Macro Retail Environment

·         Micro Retail Environment