Exploring the World of The Delhi School Of Communication

Overview

An institution, by definition, is a creature of its own environment. It makes its contribution in relation to the needs of society both for today and for our tomorrows. Global society has thus far progressed from being manual works to knowledge workers and today, we witness a transition from knowledge to information workers. This demands a significant change in the mindset of tomorrows leaders in industry and communication. We also find that advances media have shrunk our world to the dimensions of Marshal McLuhans Global Village. Indias rapidly changing socio-economic environment is witness to the countrys emergence as one of the largest consumer societies in the world.

To cater to a more selective society, the communication factor is critical. Public Relation has emerged as a distinct arm of the integrated marketing communication spectrum. Event Marketing has also carved out a niche for itself. Media Planning and Marketing is a specialised field. Entertainment Marketing is becoming critical in cinemas as can be seen by the increasing number of film promotions. All this translates to a very number of communication professionals required to fill these exciting new positions.

 A visioning into the future and an understanding of communication trends, provided the impetus for the creation of The Delhi School of Communication and a continuous evolution of the comprehensive, 2 year full time Post-Graduate Diploma Programme in Communication (PGDPC) The programme is architectured to be aschool ethos 2 top-of-the-line course enabling participants to foster an understanding of the dynamics of human communication in people’s lives, the symbiosis of diverse India culture and other global cultures.  

DSC Provides its community with the facility to study this complex, fast changing world around us through its Integrated Marketing Communication diploma programme. With internships and projects as an integral part of the curriculum, the academic mix is one of theory and intense hands-on practice. Training begins from the first semester itself, under the Apprenticeship Programme pioneered and carried forward by DSC since 19 years. We aim to provide the national community with contemporary and effective communication professionals and leaders for the 21st Century.

• Pioneered the concept of Apprenticeship (half-day work) along with classes being held in the first half of the day.
• Learning –by-doing acquired a certain ingrained value. It became holistic in building the right attitude, appreciating the self. Managing time and stress are also critical learnings imbibed during the course through intense training.
• DSC was also the first to introduce an intense course on Cultural studies
• Our pedagogy is filled with workshops, presentations, business games. Schooling you through professionalism is a reality for each student.
• The small class size assures close monitoring, intense counseling and mentoring. The faculty are practicing managers, presidents, vice – presidents, directors form the industry and senior educationists.
• Awards and scholarships for academic and non- academic achievements are an integral part of the evaluation criteria.
• Students also participate in the evaluation process by, voting for a candidate, for some of the critical awards. We are, passionate and serious about our contribution to your future.