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Salesforce is a leading CRM (Customer Relationship Management) software which is served form cloud. It has more than 800 applications to support various features like generating new leads, acquiring new leads, increasing sales and closing the deals. It is designed to manage the organization's data focused on customer and sales details. It also offers features to customize its inbuilt data structures and GUI to suit the specific needs of a business. More recently, it has started offering the IOT (internet of things) connectivity to the CRM platform.

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CRM = Customer Relationship Management. ... The Sales Cloud (Salesforce.com's CRM system) is a secure cloud based CRM system that can help every part of your business get a 360 degree view of your customer. For example, it helps: sales teams close deals faster. marketing manage campaigns and track lead generation.
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Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential customers. It uses data analysis about customers' history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

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