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It creates Brand Awareness,It helps in promotion of goods,services as well as ideas,It enhances customer loyalty.
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Advertising agency is responsible for working on the advertising campaign for any brand - they work with the company owning the brand to determine the correct positioning of the brand; work out the details of the campaign - what sort of media to use (TV / Print / Internet / Radio / FM); how to create the campaign on print or TV etc; which specific TV channels / newspapers and which programmes? Their role is key since they are vitally responsible in creating and building the brand - a great campaign can do wonders for the company.

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