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Digital Vs Traditional Marketing

Home > PowerPoint Slides > Digital Vs Traditional Marketing
Published in: Management Subjects
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Presentation With Data On Digital Vs Traditional marketing.

Gaurav L / Bangalore

6 years of teaching experience

Qualification: MBA/PGDM (Jain University , Bangalore - 2017)

Teaches: Accountancy, Business Studies, Commerce Subjects, Statistics, BBA Tuition, Economics, French, BBA Subjects, Management Subjects

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  1. DIGITAL TRADITIONAL O O MARK TING O O - Gaurav Lodha - Rupam Singh
  2. Traditional Vs Digital Measurability Feedback Loop Targeting campaigns towards a relevant audience Personalized messaging Intuitive Decisions / Fact Based Decisions
  3. India's Advertising industry ' Expected to grow at a rate of 16.8 per cent year-on- year Rs 48,132 crore (US$ 7.41 billion) in 2016 Media Print TV Digital Outdoor, Radio & Cinema Contribution 41.2% 38.2% 9.6%
  4. India's digital advertising market ' India's digital advertising has grown at a fast pace of 33 per cent annually between 2010 and 2015 Category Total Media Spending Digital Media Spending Mobile Internet Spending 2015 (Million) $6,655 $729 $121 2016 (Million) $7,405 $933 $242 2017 (Million) $8,272 $412 2018 (Million) $9,260 $1,493 $659
  5. 3 Key Trends That Will Drive The Indian Digital Content Consumption - EY Report
  6. Multiple content formats Group escapism Indians Small screen (Phone/tabtet) Episodes Films News Education Shorts Games Social interaction 10% Large screen (TV in bed room) 0 2014 0 2020
  7. Multiple screens will drive content consumption Device use by time of day Breakfast 70-75% Smartphone 70-75% L Tablet 20-30% Desktop Newspaper TV Commute Work Lunch Work Commute Sofa Bed
  8. Rural consumers & e-celebrities Rural users as percentage of total internet population 50-55% 2013 o Rural Internet Users 650 mn 2020 Urbön Internet users Currently 45% of online users consume regional language content According to the IAMAI report, the proportion of digital ad spends in the local language will be 5 percent of the entire market at Rs. 179 crore expected to grow by by 2020
  9. What if Batman was from Chennai?
  10. You Tube, the largest video social network is empowering regional e-celebrities, put Chutney is one such YouTube channel that is sharing original and witty south side stories views
  11. Recent Developments The Indian Railways is working on a new advertising policy aimed at installing 100,000 big digital screens at 2,175 railway stations across the country, which is expected generate Rs 11,770 crore (US$ 1.76 billion) revenue annually. DDB Mudra Group has planned to launch 'Track DDB', a brand that addresses the data-led world of marketing communications, which will provide services like creative, data and digital analytics, database marketing, CRM, digital and mobile marketing in India. All India Radio (AIR) has appointed 'releaseMyAd' as a virtual agency to let advertisers book ads for all of AIR's station online
  12. Thank You!!!

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