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Research Method In Business

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Research Method in Business Power Point

Meera's C / Mumbai

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  1. Research Methods in Business By Meera's classes
  2. We will deal with, , , Fundamentals of research Meaning of research Objectives of research Significance of research Types of Research Approaches to research Quantitative Qualitative Importance of research in management decisions ' Various areas of research in business
  3. Meaning of Research ' Search for knowledge ' Search again and again Scientific and systematic search for pertinent information on a specific topic An original contribution to the existing stock of knowledge making for its advancement Pursuit of truth with the help of study, observation, comparison and experiment
  4. Meaning of Research ORGANISED and SYSTEMATIC way Of Finding ANSWERS to QUESTIONS
  5. What is research? Alsystematiq process of lö Identifying a qåestion or proPlem 2. Settingforth a plan faction to ansWer the quetiön or resolVethe problem 43 Rigorously collecting, analyzing and interpreting data for
  6. Definition An enquiry into the nature of, reasons for and of a set of circumstances that are consequences controlled experimentally or recorded naturally as they take place. The process of systematically obtaining accurate significant and pertinent questions by the answers to use of scientific method of gathering and interpreting information. Clover and Basley
  7. Objectives of Research To gain familiarity with a particular situation or to achieve new insights into it To find appropriate solutions to specific problems To collect information To verify and test existing facts and theories To analyze inter relationships between variables and to derive causal explanations To develop new tools , concepts and theories To plan for national development
  8. Significance of Research Provides basis for govt. in making policies Facilitates decisions of the policy maker Collects information on the economic and social structure Facilitates understanding of market Facilitates understanding of operations Helps understanding consumer behaviour Helps to take logical business decisions Helps social scientists in studying social relationships
  9. Types of Research Basic Research Historical Research Applied Research Exploratory Research Descriptive Research Experimental Research Ex Post Facto Case study
  10. Basic/Fundamental/Pure Research Undertaken for the sake of knowledge without any intention to apply it in practice Undertaken out of intellectual curiosity Not necessarily problem oriented Basis of many scientific inventions Basis of many principles
  11. Applied Research To find solution to a real life problem requiring an action or policy decision It seeks immediate and practical result It utilizes the knowledge gained in basic research to find practically implementable solutions
  12. Descriptive Research Provides factors or details of a particular event or situation Also known as statistical research It describes the data and characteristics about the population or phenomenon being studied Answers the questions who, what, when, where and how The researcher has no control over variables The researcher only reports what has happened or is ha enin
  13. Historical Research Research based on describing past ' Includes investigations like recording, analysis and interpretation of events in the past The generalizations and deductions are used in understanding the past, the present and anticipate the future Researcher is dependant on availability of documentary sources ' Only compilation of chronological events is not considered research in itself Researcher must interpret the events that took place by pointing out their relationship to the problem investigated
  14. Exploratory/ Formulative Research Deals with subject about which either no information or little information is available Generally qualitative Helps us to investigate a problem with a suitable hypothesis and then testing it with tools
  15. Experimental Research Designed to assess the effects of particular variables on a phenomenon by keeping the other variables constant or controlled It aims to determine whether and in what manner variables are related to each other Consists of a test group and a control group
  16. Ex-post facto An experiment in which the researcher, rather than creating the treatment , examines the effect of a naturally occurring treatment after it has occurred It is the research after the happening of the event
  17. Case study An in-depth comprehensive study of a person, a social group, an episode, a process, a situation or any other social unit Rather than using samples and following a rigid protocol to examine limited number of variables, case study methods involve an in-depth , longitudinal examination of a single instance or event : a case
  18. Approaches to Research Quantitative Inferential Experimental Simulation , Qualitative Ethnographic Phenomenological Field Research
  19. Quantitative Approach Applicable to phenomena that can be expressed in terms of quantity Involves collecting and analyzing numerical data and applying statistical tests Types Inferential Experimental Simulation
  20. Inferential Research Inference is the process of trying to reach conclusions that extend beyond the immediate data Makes inference from specific data to general conditions
  21. Experimental Research An experiment is a study involving intervention by the researcher Characterized by control over the research environment Used to assess effects of particular variables on a phenomenon by keeping the other variables constant or controlled Used to determine whether and in what manner variables are related to each other
  22. Simulation Involves constructing an artificial environment within which relevant information and data can be generated Used as an alternative to lab or field observation A model building technique Artificially created environment not much different from reality Reproduces conditions of a real life situation
  23. Qualitative Approach ' Subjective assessment of attitude, opinion and behaviour Based on researcher's impressions Results generated either in non quantitative form or in the form which are not subjected to rigorous quantitative analysis Reliability often questioned Types Ethnographic Phenomenological Field Research
  24. Ethnographic Research Ethno -- folk; graphy -- description; Ethnography — partial or full description of a group Researcher becomes part of the group he/she studies Derived from the field of Anthropology-study of man kind No preset limitation of what will be observed No end point as it is a continuous process
  25. Phenomenology Used in areas such as sociology, psychology, political science Stresses on people's subjective experiences and interpretation of the world Finding our how the world is seen by others Individuals interact with outside world through their sense organs They organize the world around them into phenomena based on their perception
  26. Field Research ' Study conducted in a natural setting with minimum amount of researcher interference ' Collecting first hand information The information thus collected is primary data
  27. 1m ortance of Research in Mana ement Decisions Managers need more and better information Better tools and techniques available to collect info Helps to generate various alternatives to problems ' Complex nature of decisions Stiff Competition Demand for transparency Greater use of Computers and Internet
  28. Various Areas of Research in Business Marketing Research Social Relationships Govt. Policies and Economic Systems Operational and Planning Problems of Business
  29. Marketing Research-Scope/Branches Product Research Packaging Research Pricing Research Market Research ' Sales Research Promotion and Distribution Research
  30. Marketing Research-Scope/Branches ' Consumer Research Policy Research Advertising Research Media Research Motivational Research International Marketing Research
  31. Government Policies and Economic Systems Economic Policies Financial Policies Political Stability Control on Imports and Exports
  32. Social Relationship Interpersonal Relationship within an organization Group Behaviour Motivational strategies Developing Training Programmes
  33. Plannin and O erational Problems of Business ' Success of a business starts with efficient planning Importance of planning for business leads to research in planning Operational areas of business also call for research Application of scientific methods, techniques and tools to problems involving the operations of a system so as to provide optimum solutions to problems
  34. THANK YOU

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