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Business Research Method

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Published in: Business Studies
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Business Research Method

Meera's C / Mumbai

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  1. BUSINESS RESEARCH METHODS PERSONAL INTERVIEW
  2. PERSONAL INTERVIEW Personal Interview is the verbal conversation between two people with the objective of collecting relevant information for the purpose of research In the face-to-face interview it is possible to record more than the verbal responses of the interviewee, which are often superficial. When human beings communicate directly with each other much more information is communicated between them When two people face one another, it goes beyond verbal expression. The nature of words used, facial expressions and body language all communicate what the other party means
  3. TYPES OF RESEARCH DATA COLLECTION TECHNIQUES Research Data SecondaryOata Survey Data Personallntervtew Quantitative Observation Data Primary Data Experimental Focus Group Interview Depth Interviews Qualitative Projective Techniques Telephone Interview
  4. WHY IS IT PREFERABLE? High Responsive rate Better observation of behaviour No costs Incurred Tolerable longer Interview
  5. METHODS OF DATA COLLECTION The Face-to-Face Method Unstructured Informal Interview Structured Standardised Interview Depth interviews
  6. METHODS OF CONDUCTING AN PERSONAL INTERVIEW A personal interview involves a lot of preparation. Generally a personal interview should go through the following 5 stages: Rapport Building Introduction Probing Recording Closing
  7. ADVANTAGES Flexibility Better co-operation from respondents: Benefit of longer duration interview Improves quality of research work Non-verbal responses are observed Products can be shown/demonstrated before recording response
  8. DISADVANTAGES Cost Time-consuming Quality of data by interviewer Limit sample size Manual data entry
  9. CONCLUSION So we can use the interview technique as one of the data collection methods for the research. It makes the researcher to feel that the data what he collected is true and honest and original by nature because of the face to face interaction.

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