Course in Still Photography and Visual Communication entails learning the below stated areas and much more:
Need and important of Human and Visual Communication, Communication as a process, Understanding
Communication as a process: Message, Meaning, Connotation and Denotation culture / code etc.Levels of
communication: Technical, Semantic and pragmatic.
Principles of visual and other sensory peraptions.Color Psychology and theory (some aspects) Definition,
Optical / Visual illusion etc.
Types of Media – Traditional media, Print media, Electronic media and new media.
Basic of Graphic Design, Definition, Elements of Graphic Design. The process of developing ideas – Verbal,
Visual, Combination and thematic, visual thinking, design execution and presentation.
1. Lester, E (2000) Visual Communication: Image with messages.
2. Visual Elements of Arts and Design (1989) Longman Porter.
3. Media presentation of Visual Arts and artists; University of Luton press Palmer, Frederic.
Interpersonal communication: Theories and Models – Transactional analysis.
Verbal communication and Non – Verbal communication theories and models. Types of Non – Verbal
Group communication: Theories and models – Decision making process, leadership, and team work
communication patterns in group context.
Public communication; Rhetoric model, Persuasion models.