Course Details

Onward Academy offers students Classroom Training on PPC. The main features of the courses are as follows:

• Module 1 – Understanding PPC Basics:
  • What is Pay per Click Marketing (PPC),
  • PPC Importance & Benefits,
  • Major Pay per Click Search Engines,
  • Google AdWords Account Structure.

• Module 2 – Setting up PPC Campaigns:
  • Set-up PPC Campaign,
  • Understanding “Click-through-Rates” (CTRs), Impression, Conversion & Tracking Code,
  • How to increase CTR & Conversion,
  • PPC Campaign Tools,
  • Google Adword Tool.

• Module 3 – PPC Keyword Research:
  • Understanding Keyword Research,
  • Competitors keywords Analysis,
  • Keywords popularity & Search Volume,
  • Keywords Categorization in Ad groups,
  • PPC Keywords tools.

• Module 4 – Bids Management:
  • Understanding Bids Management in PPC,
  • Importance of bidding techniques,
  • Quality Score Analysis,
  • Quality Score Impact on bidding,
  • Competitive Analysis for bidding,

• Module 5 – PPC Landing Page:
  • Understanding the importance of Landing Page for PPC,
  • Landing page optimization,
  • Understanding conversion rates,
  • Understanding “Click-through-Rates” (CTRs).

• Module 6 – PPC reporting structure:
  • Campaign Reports,
  • Keywords Reports,
  • Ads Reports.