Course Details

To manage the whole process of commercial events are learnt thoroughly through this programme. some of the course topics are stated below:

Size and Types of Events

·         Code of Ethics

·         Developing, Analyzing and Logistics of the Concept The SWOT Analysis

·         Relevant  Legislation

·         Liquor Licensing

·         Federal Trade Commission Act

·         Stakeholders and Official Bodies Nature and Process of Event Marketing

·         The Marketing Mix and Sponsorship

·         Image /Branding

·         Publicity and Public relations