Course Details

MBA course in Marketing has the following areas: Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, Henri, Fayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . Business,Organisation - Types of ownership Planning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making,Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , Virtual,Organisation structures etc.