MailChimp’s an online tool that gives users the ability to create as well as manage newsletters, mailing lists, automated campaigns and many more.
It can easily put a digital marketing professional in the driving set and let him/her manage his/her entire email marketing campaigns with bare ease and comfort.
MailChimp doesn’t require any prior experience to get into. It has a simple interface that can be understood in a jiffy.
Starting with MailChimp
The set up is as easy as a piece of cake. You will just have to visit the MailChimp site, click on the “sign up for free” button and complete the steps that follow.
Once you are done with the setup, you will land yourself on a dashboard which will be able to give you a complete overview of your account. It can show you everything ranging from your recent campaign statistics to the number of people that have signed up to your mailing list.
Managing a subscription list
Through the aid of MailChimp, you would be easily able to organize your subscribers through means of lists.
You would be able to easily access your lists, manage your lists, add new subscribers if you want and do several other things in the same bracket by clicking on the “Lists” tab in the navigation menu. So, organization cases to be a problem anymore as far as MailChimp is concerned.
P.S. You can create as many lists you want through the aid of MailChimp.
Building up a campaign
So, the list part’s done and dusted. Now we go over to the main part which is setting up the email itself.
MailChimp refers to it as a “campaign.”
You’ll be able to start off with a number of basic email templates which, at the same time also signifies the fact that you don’t require any prior HTML knowledge to get into MailChimp.
Here’s how you can do it:
- Click on the “campaigns” tab.
- Select the Create Campaign button.
- Design your email.
Yes, it’s as simple as that. MailChimp will provide you with a wonderful set of instructions on the way. Just follow them systematically and you will finish your template design in no time.
You can check the performance of a campaign on MailChimp itself. This information is particularly invaluable to a digital marketing professional because s/he’ll be able to know whether the campaign’s generating enough engagements or not.
Automation email setup
MailChimp allows you to set up automated email but this feature doesn’t come for free. You need to a pay a certain sum of money to avail this feature.
This feature is particularly beneficial in circumstances where you’ll be coaxing people to subscribe to your platform in exchange of a discount coupon or an informative newsletter or something else that lies in the similar bracket. Ones who subscribe get automated email to their subscribed email ID in a matter of seconds.
The different advantages of using MailChimp
MailChimp won’t cost you a dime unless you want to sign up for an automated mail set up.
- MailChimp has a simple interface that is also customizable at the same time
The MailChimp interface is simple and can be comprehended in a jiffy. It can also be customized to suit a user’s needs as per his/her choice. The flexibility that you get from MailChimp is seldom matched by anything else.
- MailChimp has detailed analytics
MailChimp’s thorough analytics is more than capable of suiting all your email marketing needs. Data’s right there for the taking. Just log in and get it whenever you want.
So, what do you reckon? Isn’t MailChimp an all-rounder in the field of email marketing? Well, I think it is but I would be more intrigued to think what you do. So, don’t hesitate to inform me of the same in the comments section below. Adieu!